Resume posted by Maddy_Abad in BP Business Process.
Desired position type: Freelance.
Location: Stonehenge Queensland, Australia

Contact Maddy_Abad


 More than 7 years of SAP CRM expertise with focus in Sales, Service, Marketing, Interaction Centre, CRM-ISU with 4 full-cycle implementation and 2 upgrades and multiple roll-outs
 Strong background designing and deploying integrated solutions with SAP CRM & SAP ECC
 Adept in all phases of project development, from concept through realization to post-Go-Lives supports
 Able to translate business objectives into clear functional and technical requirements.
 Excellent communication, interpersonal, and presentation skills.
 Experience and Knowledge in Consumer Durables, FMCG, Public Sector, Utilities, Retail Industries


  • Consumer Durable,
  • Manufacturing,
  • Marketing,
  • Service,
  • Utilities



Spoken Languages

  • English: fluent


  • Bachelor of Engineering in Information Systems
  • Certified Consultant for SAP Business All-in-One and SAP Business All-in-One with SAP CRM


Employer: Soltius NZ Ltd                                                                                                 2012-Current

SAP CRM Consultant

Client: Confidential

Project III: SAP Data migration (Salesforce to CRM) (April 2013- Current)

  • Architect for designing the Proof of Concept for Leads & Opportunities in SAP CRM
  • Customizing and design of SAP CRM Marketing
  • Leading the  data migration teams for end to end data migration processes
  • Responsible for managing all stages of data migration from data analysis to pre go-live validations, user acceptance testing, user sign-off, Cut-Over plans, migrating to Dev/QA/ Prod landscapes, and post go-live validations.
  • Creating data migration functional specifications, data flow, data mapping specs, data extraction, data cleansing, data transformation,  data migration to SAP CRM
  • Designing and customizing the Marketing functionalities such as Opportunities, Leads and Account Planning



Project II:   SAP WCEM 2.0 (September 2012 – April 2013)

  • Implement E-Commerce module for Gift Cards, Wish list, Deviating names in different address
  • Implementing Product Catalogue Category/Combined mode navigation, User status
  • Knowledge of Store Availability, In-store Pickup with Order integration, Loyalty Program, Live Support Chart, Graphical Interface
  • Collaboration with multiple IT teams to support project deliverables
  • Responsible for designing and supporting the CRM functionalities with WCEM
  • Setting up Middleware application
  • Configured the Billing Application
  • Conduct detailed analysis sessions with end users and business subject matter experts (SMEs)


Project 1: SAP CRM Upgrade 7.0 (Jan 2012- August 2012)

  • Leading the Project team in delivery of SAP CRM upgrade from design, customization, specs, & documentation
  • Identifying the gaps and touch points in comparison with SAP CRM 5.0
  • Designing the CRM 7.0 Web UI Application
  • Developing the Business Roles, Designing the Navigation Profile
  • Implementing the Interaction Centre Web Client
  • Enhancing the Component Workbench at Business partner, Order levels
  • Creating new fields through AET & Developing the logic of Migration in new AET fields
  • Strategizing the Cutover plans, Designing interface with non-SAP systems with CRM
  • Leading the Issue Resolution phase & post-Go-Live Support


Employer: OCS Group, West Sussex, UK                                                    March 2011-Dec 2011

SAP CRM Application Consultant

Client: OCS, Group UK

Project: SAP CRM Upgrade

  • Driving the Project plans, deliverable with highly qualified functional & technical consultants
  • Provide CRM functional design solutions, including full life-cycle implementation.
  • Configure and implement CRM functional modules, encompassing Interaction Centre, sales planning, order management, account and contact management,
  • Collaborate with technical, production, and design teams to create Web and e-mail campaigns and solutions.
  • Define technical designs and develop and implement test plans.


Employer: Colgate Palmolive, India                                                           August 2009-Jan 2011

SAP CRM Business Analysts

Client: Colgate  Palmolive Ltd

Project: SAP CRM Marketing & TPM

  • Identifying requirements for clients and designing  Business models and User Interface
  • Responsible for SAP systems integration, application design, and product management for global commercial locations roll-outs
  • Conducted workshops with Management Team
  • Configured SAP CRM systems for Marketing including, Trade Promotion and Account Planner, Campaign Execution, Campaign Automation
  • Configured Business Roles, Navigation Profile, Technical Profile, and Transaction Profile
  • Configured complex Transaction Launcher for ECC Transactions which involves bi-directional flow of data between SAP CRM & SAP ECC
  • Configured the BPS system – CRM- BI Systems
  • Wrote CRM functional specifications and CRM configuration as member of support team.
  • Web UI Developments included: Web UI Component: Worked on Component Structures, Runtime Repository’s, Views – BSP, Enhancing views.
  • Extensively worked on BSPs, Smart forms, Enhancement spot’s, BADI’s, LSMW, ALE/ IDOC’s, ABAP/ 4 Reports, ABAP Dictionary.


Employer: Infodart Technologies Ltd, India                                                 July 2006-August 2009 SAP CRM Lead

Client: Videocon Group Company


Project III: SAP CRM Interaction Centre Web Client with IS-U (June 2009 to August 2009)

  • Designing the Proof of Concept for the Client of CRM Interaction Centre with IS-U functionality
  • Designing Webclient User Interface, Business Roles, and Transaction Launcher calls
  • Designed the account identification search  and results processing for contacts and business partner data processing in account identification
  • Configuring Accounts and Business Agreements, Contact persons, Interaction records
  • Setting up Middleware settings between the CRM and ISU systems
  • Building Account Overview
  • Setting up Financial enquiries in the Interaction Centre
  • Setting up Billing Master data
  • Knowledge of Technical Master Data, Move-in/Move-Out, Business Master Data, Meter Reading & Real Time Pricing , Work Management & Device Technology
  • Knowledge of IS-U Error monitor (transaction ECRMREPL)
  • Knowledge of EMIGALL IS-U Migration Workbench


Project II: SAP CRM Service Implementation (June 2008 to May 2009)                                                               

  • Managed Team of highly skilled SAP consultants in delivering the best possible solution for the project
  • Finalized highly complex custom solution for SAP Web UI through discussions between SA GD and Client
  • Configured  Business Partners, Products, and Organization Structure
  • Designed CRM Service Call Center integration with third party CTI Application
  • Designed Navigation Bar Profiles, Navigation Bars and Transaction Launchers to access various reports and ECC transactions
  • Configured SAP CRM Solution including Service Order  Management, Service Confirmation & Returns, Service Contract Management, Warranties, Code Catalog, Access Control, IC Web and other custom solutions
  • Designed SAP SmartForms for Alerts
  • Set up HR – CRM integration through IDocs
  • Configured Base Customization & CRM Pricing Procedure
  • Middleware: Customized the pre-requisite Middleware Settings- Designed Administration Console, Designed RFC Set Ups between CRM & ECC systems, Designed the Queue Registration, activation and Object Management for Initial load, & designed the process of BDoc Monitoring
  • Mapped all the required settings of Middleware for Business Partners, Transaction Documents, and Products
  • Set up CRM Billing related Scenarios with ECC Systems
  • Configured complex Logistics Integration & Accounting Integration


Project I: SAP CRM – Project Systems Marketing Implementation & Support (July 2006 to May2008)

  • Working as a Functional Consultant Configuration and Analyst in the areas of CRM Enterprise
  • Configured Campaign Management, Marketing Planner & Marketing Calendar, Number Ranges
  • Set Up Organization Model and Profiles & Configured the Date profile, Partner Profile, Action Profile
  • Customize the Base Customization : Transaction Types, Date profile, Statuses, Partner Profiles, Alerts,
  • Designed Customer Segmentation through Marketing Segmentation.
  • Configured the Work Breakdown Structure & CRM – PS Interface
  • Designed the LSMW for Data Migration
  • Customized the Product Configurator
  • Extensively involved in Training phase, scheduling and conducting, issue resolution with the users

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